If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event. Your social media presence is so much …
How to Use Social Media to Create Buzz Around Your Event Read More »
Are product reviews really important to your content marketing? Considering that 88 percent of consumers trust online reviews as much as personal recommendations, according to BrightLocal, the answer is an overwhelming “yes!” If you work with an affiliate site, you should absolutely consider writing product reviews. They’re an effective soft sell promotional tool. And they …
The NFL Draft is right around the corner, and I’m putting on my GM hat to choose the best player for my content marketing team. But in this draft I won’t be taking the best player available. Instead, I’ll analyze four different stops along the sales funnel that can benefit from content marketing – Lead …
Welcome to the 2015 Content Marketing Draft: Top Content Formats Read More »
Are you thinking about starting a content marketing program? You’re not alone. Smart marketers know that great content creates website traffic, engages prospects, builds your brand’s credibility, and generates leads that ultimately turn into sales. If you’re not creating content these days, you’re ignoring what needs to be a natural and essential part of your …
A Simple Content Marketing Strategy That Really Works Read More »
An eBook packed with valuable content can be a huge benefit to your target audience and to your business. It’s a great way to enhance your credibility, fortify your platform, communicate your valuable ideas and generate sales leads via downloads of the content. But do you have time in your busy schedule to actually write …
3 Easy Strategies For Creating an Excellent eBook Read More »
One of the great things about content marketing for the B2B world is that it gives you so many assets that you can repurpose in different parts of your business. Since content marketing is a great driver of organic and social traffic, and that is where most of your potential prospects are, you can see …
How to Repurpose Content to Help Your Sales Team Read More »
By now you’ve certainly heard of Meerkat, a new technology that allows you to livestream video content over Twitter. It sounds fun, and it is! There’s also Periscope, Twitter’s own livestream app. At Brandpoint, we first tried Meerkat last week when our social media team Meerkated the final round of our first annual company foosball …