Month: April 2015

6 Golden Rules for Writing Product Reviews

Are product reviews really important to your content marketing? Considering that 88 percent of consumers trust online reviews as much as personal recommendations, according to BrightLocal, the answer is an overwhelming “yes!” If you work with an affiliate site, you should absolutely consider writing product reviews. They’re an effective soft sell promotional tool. And they …

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A Simple Content Marketing Strategy That Really Works

Are you thinking about starting a content marketing program? You’re not alone. Smart marketers know that great content creates website traffic, engages prospects, builds your brand’s credibility, and generates leads that ultimately turn into sales. If you’re not creating content these days, you’re ignoring what needs to be a natural and essential part of your …

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