Infographics have become an important part of content marketing campaigns. Designing and distributing engaging graphics that present data or share a story in a quick and easy to understand way is especially important given how quickly we all cycle through information today. However, some infographics that are being produced ignore some basic “don’ts.” Here are …
Facebook ads 101: Facebook’s ads help you reach customers you already know through targeting current and potential customers based on age, gender, geography, interests, and other information provided to Facebook. But when you’re spending money on any campaign, you want to make sure your message is getting through to your target audience. Enter Facebook …
Last year 111.5 million people watched the Super Bowl, reported Nielsen. That was more than 53 million homes tuning in. And it wasn’t just for the big game! For many viewers, the commercials are just as much a reason to watch as the competition itself. After all, with a 30-second spot estimated to cost …
You want to get the word out that what you’re offering is awesome, so of course you want to write a MAT release that appeals not only to your audience, but also to editors. (They are in charge of article pickup, after all.) The question is: How do you make that article attractive to them? …
4 Ways to Maximize Editor Pickup of Your MAT Release Read More »
The new year is officially here. What better way to begin the first quarter than to enhance your PR efforts and make your brand known? Press releases are one way to get your brand’s name out there, but they aren’t the only option. Like press releases, MAT releases are also placed in online and print …