Month: December 2014

Content Marketing Fuels the Customer Journey [Infographic]

Like any successful marketing journey, the road from “prospect” to “sale” is all about having a plan and then fueling it right. In the world of content marketing, your customer’s journey takes four steps — from Awareness and Consideration to Conversion (sale!) and, ultimately, Advocacy that helps you convince more prospects to start their own …

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Product Descriptions: What’s Your Scheme for Schema?

Ever heard of schema? If you haven’t and you’re responsible for writing or uploading great product descriptions, you’d better get acquainted ASAP. Schema is just that, a collection of schemas, which webmasters use to get major search engines to recognize their content, web pages and, yes, even product descriptions. As content is created and prepared …

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A Close Look at Writing Irresistible Product Descriptions

Writing a product description seems pretty straightforward. You post a handful of facts about the product you want to sell, check it for spelling and grammar, and you’re good to go, right? That may be the route that many e-commerce product descriptions take. But it’s really a bare-bones approach that misses a huge opportunity. Yes, …

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5 Predictions: What Does Content Marketing See in Your Future?

Content Marketing Predictions As the crowd breaks out in “Auld Land Syne,” your personal resolutions for 2015 aren’t the only things that will shape the way the next year plays out. Sure, you should probably floss more and say goodbye to those bad habits you’ve been trying to kick. But back in the professional realm, …

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3 Essential Research Tools to Help Build Your Buyer Persona

Whether you’re a new company looking to expand or a well-established brand, the success of your business depends on how well you know and relate to your customers. Knowing those customers intimately – through a Buyer Persona — is essential for creating your content messages. But defining a Buyer Persona isn’t easy. You need information, and …

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