Like any successful marketing journey, the road from “prospect” to “sale” is all about having a plan and then fueling it right. In the world of content marketing, your customer’s journey takes four steps — from Awareness and Consideration to Conversion (sale!) and, ultimately, Advocacy that helps you convince more prospects to start their own …
Content Marketing Fuels the Customer Journey [Infographic] Read More »
If SEO and content marketing is important to you and your business, you’re not alone. I mean this in two ways. One: Everybody who does business online these days need to know some of the principles of SEO to be successful. Two: You don’t have to struggle through on your own to learn SEO or …
Ever heard of schema? If you haven’t and you’re responsible for writing or uploading great product descriptions, you’d better get acquainted ASAP. Schema is just that, a collection of schemas, which webmasters use to get major search engines to recognize their content, web pages and, yes, even product descriptions. As content is created and prepared …
Product Descriptions: What’s Your Scheme for Schema? Read More »
Writing a product description seems pretty straightforward. You post a handful of facts about the product you want to sell, check it for spelling and grammar, and you’re good to go, right? That may be the route that many e-commerce product descriptions take. But it’s really a bare-bones approach that misses a huge opportunity. Yes, …
A Close Look at Writing Irresistible Product Descriptions Read More »
Put down the feather pen, Shakespeare, because writing product descriptions doesn’t need to be so complicated. It involves simple rhetoric that is comprised of six elements to meet the needs of one, the consumer, and two, the search engines. Yes, SEO is important for product descriptions. So is schema. But the consumer will always come …
6 Elements for Writing Great Product Description Read More »
Content Marketing Predictions As the crowd breaks out in “Auld Land Syne,” your personal resolutions for 2015 aren’t the only things that will shape the way the next year plays out. Sure, you should probably floss more and say goodbye to those bad habits you’ve been trying to kick. But back in the professional realm, …
5 Predictions: What Does Content Marketing See in Your Future? Read More »
Back when buyer persona became a buzzword in the content marketing world and everyone (myself included!) figured they needed to create one, a lot of angst was also generated: What’s a buyer persona anyway? It sounds important, I need one now! But if a buyer persona is so important, it must be difficult to build. …
Buyer Personas: 9 Essentials to Point You in the Right Direction Read More »
Whether you’re a new company looking to expand or a well-established brand, the success of your business depends on how well you know and relate to your customers. Knowing those customers intimately – through a Buyer Persona — is essential for creating your content messages. But defining a Buyer Persona isn’t easy. You need information, and …
3 Essential Research Tools to Help Build Your Buyer Persona Read More »