Month: November 2014

Tools of the Trade: How to Write and Distribute a MAT Release

Today’s consumers are savvy. Bombard them with a blatant advertisement and they’ll change the station, channel or webpage immediately. Offer them content they can use, though, and you’ll keep their interest long enough to deliver your brand’s message. MAT releases remain one of the industry’s best tools for delivering this message, provided they’re done well. …

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