2014 held one constant for the world of SEO: Change! There were a lot of changes that occurred over the past year, and to keep up with all of them required a lot of time. What we want to do today is outline four changes that occurred this year that we believe will have an …
4 SEO changes in 2014 that will have an impact in 2015 Read More »
Last Friday, Facebook announced it will be implementing new methods to “increase the relevance and quality” of the stories people see in their News Feeds. This will likely mean that fewer fans of a retailer will see the notice about the big sale and fewer fans of a video game company will see a post …
Getting Over Facebook: They Knocked Out My Traffic, Now What? Read More »
The snow is officially here to stay in Minnesota. But even if you live in a balmier part of the country, there’s no doubt the holidays are drawing near. From early bird sales to holiday décor galore, the stores are packed with customers. Do they know about your brand? The average person celebrating Christmas, Kwanzaa …
How do you measure the success of a MAT release? In today’s digital world, automatic online placements, along with related metrics on audience size, certainly play a major role in defining whether or not an article is a win. But editor pickup of your MAT release also plays a critical role. Print placements are still …
It’s never been easier to create and distribute marketing content to a large audience, and as a result, there is no shortage of websites, social media pages, blogs and e-mails to read. If you’re looking to help your brand connect and communicate with your potential customers or audience, you’ve got to make sure your content …
How to Create an Eye-Catching and Memorable Infographic Read More »
Today’s consumers are savvy. Bombard them with a blatant advertisement and they’ll change the station, channel or webpage immediately. Offer them content they can use, though, and you’ll keep their interest long enough to deliver your brand’s message. MAT releases remain one of the industry’s best tools for delivering this message, provided they’re done well. …
Tools of the Trade: How to Write and Distribute a MAT Release Read More »