In a past life, I was VP of a boutique PR agency that specialized in hospitality clients. I hated budget season. The need to achieve demonstrable results was a year-round concern, but during budget season I always felt like my clients were asking me to justify my very existence. On more than one occasion, a …
As content marketing practitioners try to piece together the various factors that make a blog successful, one key component is blog length. Many aspects of blog writing are straightforward – articles should offer relevant content, be optimized and written with the audience in mind. How long the blog should be is not as clear. Some …
Find the Perfect Blog Post Length: 3 Questions to Ask Read More »
In a Google world, we don’t know with 100% certainty what makes one piece of content rank better than another piece of content. Constant algorithm updates change the game regularly. And to know exactly how you place in the top 10 can only be an educated guess. That’s why reports from top data analysts like …
New Ranking Factors from SearchMetrics Help You Achieve Content Success Read More »
When you click a link online, do you know how much authority that link gives the website you’re going to when it comes to being ranked by search engines? Apparently a lot of authority, and not just for traditional coded links. SearchMetrics placed no-follow tags as the fifth-most important search engine ranking factor for 2014, …
“No-follow” Does Not Mean “Don’t Care” in Search Engine Ranking Read More »
“Humanizing” is THE marketing and branding buzz word right now. Companies have begun to realize that the Internet age means you can no longer hide behind your fortress as the barrier between consumer and business gets thinner and thinner. Trust in institutions has eroded drastically in the past few years, spurring companies’ desire to …
From the city’s best soccer programs to which auditing firm you should hire come tax time, consumers go online to research virtually every type of business. A few clicks can access a world of information, including the good, the bad and the downright ugly. Is your cyber reputation hurting your business’s ability to succeed? Your …
10 Mistakes That Devastate Your Online Reputation Read More »
Social media is an important tool in content marketing for promoting blog articles – but you already knew that. Most companies are now on board with using social media, and it’s no secret that posting updates can help expand your audience. The real secret is the strategy behind social media and how to use it …
Attend a party or meet someone for the first time and eventually you will be faced with the question that defines all of us in our corporate-America, LinkedIn society: “What do you do for a living?” I get this question a lot and I tell them the truth: “I’m a storyteller.” Sometimes people nod as …
Why Storytelling is So Important in Content Marketing Read More »