Month: October 2014

Justifying Your Existence: Explaining Content Marketing’s Value to Decision-Makers Who Might Not Get It

In a past life, I was VP of a boutique PR agency that specialized in hospitality clients. I hated budget season. The need to achieve demonstrable results was a year-round concern, but during budget season I always felt like my clients were asking me to justify my very existence. On more than one occasion, a …

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New Ranking Factors from SearchMetrics Help You Achieve Content Success

In a Google world, we don’t know with 100% certainty what makes one piece of content rank better than another piece of content. Constant algorithm updates change the game regularly. And to know exactly how you place in the top 10 can only be an educated guess. That’s why reports from top data analysts like …

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“No-follow” Does Not Mean “Don’t Care” in Search Engine Ranking

When you click a link online, do you know how much authority that link gives the website you’re going to when it comes to being ranked by search engines? Apparently a lot of authority, and not just for traditional coded links. SearchMetrics placed no-follow tags as the fifth-most important search engine ranking factor for 2014, …

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