Month: September 2014

2 New Keyword Terms Reinforce the Need for Quality Writing

Two new terms you’ll be hearing frequently from SEO experts when creating content throughout the next year are proof keywords and relevant keywords. If you’re a producer of content, how much you care about these terms depends on how well you write natural content. First, a couple definitions. Proof keywords: Those words and terms that …

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How to Write a MAT Release: A Simple Formula to Boost Placements

Your goal is simple: getting your feature article as many placements in print and online media as possible. There’s one key element to get there: Good MAT release writing. Whether you write an article yourself or work with an experienced contractor to create compelling copy, the angle and writing style used will make or break …

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How to Get All Emotional with Your Content Marketing

In the never-ending human effort to categorize and classify everything under the sun, even a topic as ethereal as emotion itself comes under scrutiny.  Although you and I could probably agree that all the concepts of emotion are wonderfully nuanced – every person and situation is different – traditional psychology identifies these six basic feelings: …

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5 Secret Ingredients for Cooking Up Viral Content

Engaging audiences through content marketing is a modern necessity for brands. Loyal audiences crave a regular supply of quality content, and the long-term positive effects are fantastic. But it’s human nature to be impatient, so what if you want a bigger audience’s attention much faster? The answer: viral content. The problem: it’s easier said than …

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