Two new terms you’ll be hearing frequently from SEO experts when creating content throughout the next year are proof keywords and relevant keywords. If you’re a producer of content, how much you care about these terms depends on how well you write natural content. First, a couple definitions. Proof keywords: Those words and terms that …
2 New Keyword Terms Reinforce the Need for Quality Writing Read More »
“If you don’t stand up, you don’t stand a chance.” “I stood for nothing, so I fell for everything.” Standing up for what you believe in is a great message for pop songs. But is it good advice for your content marketing efforts? In the past year, we’ve seen companies take heat for taking a …
Should Your Content Marketing Take On Today’s Issues? Read More »
First thing’s first: What is a persona? When you’re writing content for your company’s blog or social media outlets like Facebook or Twitter, it’s essential to know who that content is being directed toward. By figuring out the demographics, attitudes, approaches and feelings of the “average” user, you can begin to craft messages tailored directly …
Your goal is simple: getting your feature article as many placements in print and online media as possible. There’s one key element to get there: Good MAT release writing. Whether you write an article yourself or work with an experienced contractor to create compelling copy, the angle and writing style used will make or break …
How to Write a MAT Release: A Simple Formula to Boost Placements Read More »
In the never-ending human effort to categorize and classify everything under the sun, even a topic as ethereal as emotion itself comes under scrutiny. Although you and I could probably agree that all the concepts of emotion are wonderfully nuanced – every person and situation is different – traditional psychology identifies these six basic feelings: …
How to Get All Emotional with Your Content Marketing Read More »
The Internet is a busy place, and it’s hard to get noticed. It’s even harder to be noticed in a positive light if you work for a brand that isn’t always receiving glowing reviews from consumers. Ultra low cost carrier Spirit Airlines received the most customer complaints of all domestic carriers between 2009 and 2013. …
How Spirit Airlines High-Fived Its Haters With Viral Content Read More »
Engaging audiences through content marketing is a modern necessity for brands. Loyal audiences crave a regular supply of quality content, and the long-term positive effects are fantastic. But it’s human nature to be impatient, so what if you want a bigger audience’s attention much faster? The answer: viral content. The problem: it’s easier said than …
5 Secret Ingredients for Cooking Up Viral Content Read More »
SEO, or search engine optimization, has been with us since the first search was completed by the first internet user on Archie. What started with just backlinks as the main indicator of a “good” website has evolved into semantic understanding and more than 100 ranking factors. That’s why now, more than ever, it’s essential that …