If you want to have a successful business, you have to advertise, right? That’s a cornerstone rule that falls right in line with having great customer service and being smart with your money. But new technologies are making advertising effectively more and more difficult these days. DVRs allow potential customers to simply fast-forwarding through your …
A long, long time ago by Internet standards (2010!), Danny Sullivan, Founding Editor of Search Engine Land, wrote an article questioning whether or not social signals influenced search engine rankings (SERPs). He specifically looked at Twitter. At the time, Sullivan’s theory was considered highly speculative. That is until Matt Cutts, head of the webspam team …
Viewed as the last stop, the very “bottom of the funnel“when it comes to communicating with consumers, the lowly product description is often overlooked. Considered the necessary but dullest ingredient in the marketing mix, product descriptions are, in fact, vital players in online sales. Like that bland-looking yeast powder you put into bread dough, product …
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