Month: July 2014

Why Product Descriptions Are NOT an Afterthought

Viewed as the last stop, the very “bottom of the funnel“when it comes to communicating with consumers, the lowly product description is often overlooked. Considered the necessary but dullest ingredient in the marketing mix, product descriptions are, in fact, vital players in online sales. Like that bland-looking yeast powder you put into bread dough, product …

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