In so many ways, technology has made content marketing much easier – for marketers. For consumers? Sometimes yes, but too often, no. Increasingly, marketers get swept up in the technological aspects of what they’re doing and forget why they’re doing it, or who they’re doing it for. To be fair, the technology can be downright …
7 Slaps Consumers Would Probably Give Content Marketers Read More »
Or, Why Content Marketing Should be Re-Named Marketing with Content. Rare is the company these days that isn’t participating in some kind of content marketing activity, so I’m not going to waste breath or keystrokes evangelizing to the converted here. Where do you stand on the content marketing spectrum? Maybe you’re still dabbling, and trying …
Today more than ever we have to empower employees to tell our brand story – to be brand evangelists. When employees are excited about their brand, consumers become excited too. Brands such as Apple and Google have mastered this. But how do companies who don’t sell the most exciting products inspire this same trust from …
Why Your HR Should Develop an Internal Content Strategy Read More »
The Twin Cities were buzzing last week as Target Field played host to MLB’s All-Star Game and festivities. In addition to saying goodbye to iconic Yankee Derek Jeter and hearing about Giancarlo Stanton allegedly mashing a 19 year-old kid’s hand in the Home Run Derby – a story that has turned out to be a …
Every content marketer needs a large and active social media audience to push content out to current customers, court potential consumers, construct or maintain your brand in the image you want and create positive chatter about your company. Social media is an essential component of any content marketing program, and for the business-to-consumer marketer, Facebook …
7 Social Media Secrets: Build Your Facebook Audience (Part 2) Read More »
These days, every content marketer needs a large and active social media audience. It helps you push content out to current customers, court potential consumers, construct or maintain your brand in the image you want, and create positive chatter about your company. And when that content and chatter get shared, your message grows exponentially. Most …
7 Social Media Secrets: Build Your Facebook Audience Read More »
“True change happens within, not without.” —Eckhart Tolle. For nearly 15 years, I’ve been involved in the industry we now refer to as content marketing. But it’s only been the past few years that this practice has started to take center stage in marketing departments across the globe. I’ve been blessed to see this firsthand in …
6 Steps to Managing Internal Change for Content Marketing Read More »
Why should you care about mobile? Because it’s driving more and more web purchases. So what new trends and statistics are out there? Several big name publications predicted an increase in mobile use for 2014 as an increasing number of consumers were ditching their desktops in favor of relying on their tablets and phones for …