Month: July 2014

7 Social Media Secrets: Build Your Facebook Audience (Part 2)

Every content marketer needs a large and active social media audience to push content out to current customers, court potential consumers, construct or maintain your brand in the image you want and create positive chatter about your company. Social media is an essential component of any content marketing program, and for the business-to-consumer marketer, Facebook …

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7 Social Media Secrets: Build Your Facebook Audience

These days, every content marketer needs a large and active social media audience. It helps you push content out to current customers, court potential consumers, construct or maintain your brand in the image you want, and create positive chatter about your company. And when that content and chatter get shared, your message grows exponentially. Most …

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6 Steps to Managing Internal Change for Content Marketing

“True change happens within, not without.” —Eckhart Tolle. For nearly 15 years, I’ve been involved in the industry we now refer to as content marketing. But it’s only been the past few years that this practice has started to take center stage in marketing departments across the globe. I’ve been blessed to see this firsthand in …

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