If your company has an event coming up or a new product launching soon, you’re probably starting to plan for the media blitz needed to promote it. And if you’re thinking about distributing a branded journalism article for newspaper and media websites to promote, you may be wondering about the best time to develop and …
Timing is Everything When It Comes to Content Marketing: 4 Rules Read More »
You can spend countless hours crafting the perfect engaging copy, injecting subtle touches of SEO and doing all the right social media promotions, and still feel like you’re failing at the content marketing game. Is it because you’re taking the wrong approach? Goal in sight – most content marketers dive right in trying for the …
What 18-Year-Old Girls Can Teach You About Content Marketing Read More »
Imitation may well be the sincerest form of flattery, but being too derivative can get you into big trouble in the world of content marketing. Plagiarism is an ugly word that you hope never to hear connected to something you’ve produced. However, in the digital environment, where gazillions of words circulate around the world to …
Now that’s Original! Avoiding Plagiarism in Your Content Marketing Read More »
As a digital strategist for a content marketing agency, the first thing I look for on a new client’s website is their mission statement. Besides getting a read on a firm’s ethos, I’m also looking for a clearly stated unique value proposition (UVP) within the mission statement. Why is this so important to my work? …
Why Having a Strong Mission Statement is Essential to Marketing Read More »
I’m a child of the 80’s. Beyond the normal 80’s zeitgeist that most Gen Xer’s remember (MTV, bad fashion, hair bands, VHS v. Beta, the blazing fast 10 MHz Intel 8088 chip, the Apple II, etc.), I grew up believing that there was a reasonable chance of going to go to war with Russia. My …
Can Your Brand Win the Content Marketing Arms Race? Read More »
It’s a mantra you’ve heard countless times before: Work smarter, not harder. That’s especially important when you are already working at maximum capacity and can’t imagine devoting more hours or energy to your job. But how do you do it? One way is to make sure you are leveraging technology to stay organized and on …
Two Project Management Tools to Help You Get Organized and Stay Focused Read More »