Month: March 2014

Want to Create Amazing Content? Know your Writer

If you’re looking to connect with your customer base through a content marketing campaign, nothing is more important than the words that appear in your blog or article, or on your website. These materials represent your company’s chance to make a memorable first impression with potential customers. Finding the right writer is integral to creating …

Want to Create Amazing Content? Know your Writer Read More »

Data Breaches: Worse for Your Image than a Dead Body in the Parking Lot

In a past life, I worked for a small, boutique PR agency that specialized in the hospitality industry. Routinely, my job focused on promoting special rates, new pools and spas, and executive chefs who were convinced they were destined to be the next Emeril. Occasionally, however, amid the mundane, someone would jump off a balcony, …

Data Breaches: Worse for Your Image than a Dead Body in the Parking Lot Read More »

Why Your Content Strategy Must Focus on Owned, Paid and Earned Media

In the ever changing worlds of content marketing and Google, having a content strategy combining owned, paid and earned media is becoming more and more important. Making sure your strategy covers these three areas allows your brand, your content and your authority to grow throughout the web. Owned media What is owned media? Pretty simple. …

Why Your Content Strategy Must Focus on Owned, Paid and Earned Media Read More »