Google Analytics is important to any content marketing campaign. GA provides data to companies on how their website is performing. When paired with a content marketing campaign, GA provides the road work you need to report the success of a campaign. GA can also offer a road map to optimizing your campaign. Two great resources …
How to Use The Behavior Flow Tool in Google Analytics Read More »
If you’re looking to connect with your customer base through a content marketing campaign, nothing is more important than the words that appear in your blog or article, or on your website. These materials represent your company’s chance to make a memorable first impression with potential customers. Finding the right writer is integral to creating …
Want to Create Amazing Content? Know your Writer Read More »
Are you new to Google +? Are you on G+ only because your smarty pants content strategist forced you to? Confused by how this circle “thing”works? Can’t figure out who to follow and how to start? Worse, do you feel lonely and alienated, and yearn for a community of like-minded intellectual giants like yourself? Fear …
Google + Ripples: How to Jump Start Your G+ Presence Read More »
In a past life, I worked for a small, boutique PR agency that specialized in the hospitality industry. Routinely, my job focused on promoting special rates, new pools and spas, and executive chefs who were convinced they were destined to be the next Emeril. Occasionally, however, amid the mundane, someone would jump off a balcony, …
Data Breaches: Worse for Your Image than a Dead Body in the Parking Lot Read More »
If you have a passion for marketing and love content, a career in Content Marketing would be right up your alley. It’s a thriving segment of the marketing world, which means companies are looking to add good people to their teams… If a career in Content Marketing is appealing to you, look for companies that …
How to Land Your Dream Job in the Thriving Field of Content Marketing Read More »
In the ever changing worlds of content marketing and Google, having a content strategy combining owned, paid and earned media is becoming more and more important. Making sure your strategy covers these three areas allows your brand, your content and your authority to grow throughout the web. Owned media What is owned media? Pretty simple. …
Why Your Content Strategy Must Focus on Owned, Paid and Earned Media Read More »