Month: January 2014

How Infographics Take Your Mat Release to the Next Level

The mat release is a steady rock in the ever-changing marketing world. It has survived the industry’s ebbs and flows because of its versatility and its ability to deliver quality, entertaining, informative content that consumers demand. If you are already creating mat releases, congratulations, you’re laying your own foundation. But how can you improve the …

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Are Keywords Necessary in a Semantic Search World?

In an earlier post we explained what semantic search is. Let’s now dig deeper into how this affects your efforts to identify and employ keywords. To start, let’s pose this important question: Do keywords even matter anymore? First let’s quickly summarize what semantic search is. Google quietly introduced it into its summer 2013 algorithm overhaul, …

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The Power of Diversification: What Marketers Can Learn from Financial Planners

When it comes to investing, it doesn’t matter if you’re navigating your first 401(k) or you’re a seasoned financial professional – one approach can benefit everyone: diversification. To grow your portfolio, you shouldn’t put all your eggs in one basket. By using different strategies, your money works for you in multiple ways, plus you always …

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What Additional Metrics Should You Pay Attention To?

Judging FOX’s viewership solely on the Nielsen ratings doesn’t fairly display total viewership, claims Kevin Reilly, chairman of entertainment for FOX. Reilly went on to say standard Nielsen measurement is outdated. FOX’s Nielsen ratings indicate flat viewership during the current season, however, when considering all platforms – linear TV, video on demand and digital – …

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Why Content Marketing is Perfect for the Financial Services Industry

The goal of any content marketing campaign is to attract, engage and acquire business from your target audience.  No industry is more poised to benefit from content marketing than the financial services industry.  Why?  Because with the ever-growing personal debt that Americans are faced with, the uncertainty of our economy, the lack of savings and …

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Out of Topic Ideas for Your Blog? Try These 5 Places to Get Inspired

When you first started writing blog posts for your company, the number of topic ideas probably seemed endless. Running out of topic ideas might not have even crossed your mind. But then you reach that point. The point where you feel you’ve exhausted every topic related to your industry and you simply have nothing new …

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Facebook Update: While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic

Whole industries of people are furious with Facebook because it has suddenly made marketing their businesses much harder. But one small business owner says the people in those industries have only themselves to blame. In early December, Facebook changed the way it decides which stories its users see in the NewsFeed. Facebook said it changed the feed so …

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