In the not-too-distant past, it was relatively easy to win the battle for attention. Win a few key media placements and you could build instant awareness and attention. It’s not so easy today. In a world where everyone is a publisher, it’s not just your brand vs. your competitors; it’s your brand against every funny …
Three Content Creation Tips to Win the Battle for Attention Read More »
For brands, social media profiles can be a great place to feature your blog and company news. But once you’ve created the page and built an audience, what’s the best way to leverage the social profile in the best way possible without wasting too much time? Presenting the best content, whether that’s linking to blog …
The most difficult candidates to recruit are the ones who are already employed. They already have a good job working for a good company just not as good as yours, right? One of the toughest aspects of your role as a recruiter is getting the attention of these passive candidates, the high performers, the ones …
It’s been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update. The two announcements are important for content marketing, and they illuminate the continuing transition from keyword-based search to semantic …
What Google Hummingbird Means for Content Marketing Read More »
During the year, your company blog is like the “Cha Cha Slide” by DJ Casper – a song like the Electric Slide often played at wedding and high school dances. Just as the song frequently challenges dancers to change directions and dance styles, your blog does the same. New posts appear frequently, and topics are …
Thinking About Giving Your Company Blog the ‘Silent Night’ Treatment This Christmas? Read More »
Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The …
The video-streaming service Netflix, with more than 39 million subscribers, makes it easy for children, adults, friends and families to enjoy their favorite programming at any time. But everyone knows that. So how can Netflix teach us a valuable lesson related to original content? By producing shows like “Arrested Development”, “Orange Is the New Black” …
When you start to talk about links and content marketing, most marketers get nervous. That is a normal reaction. Over the previous five-plus years, links have done great things for marketers. But for some companies, links have been a real headache. On the positive side, links are an important part of your domain authority. Links …
Including Links In Your Content? Follow These 7 Tips Read More »