Month: December 2013

Employment Branding: Get More Bang for Your Buck by Pooling Your Marketing and HR Budgets

The most difficult candidates to recruit are the ones who are already employed. They already have a good job working for a good company just not as good as yours, right?  One of the toughest aspects of your role as a recruiter is getting the attention of these passive candidates, the high performers, the ones …

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What Google Hummingbird Means for Content Marketing

It’s been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update. The two announcements are important for content marketing, and they illuminate the continuing transition from keyword-based search to semantic …

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Thinking About Giving Your Company Blog the ‘Silent Night’ Treatment This Christmas?

During the year, your company blog is like the “Cha Cha Slide” by DJ Casper – a song like the Electric Slide often played at wedding and high school dances. Just as the song frequently challenges dancers to change directions and dance styles, your blog does the same. New posts appear frequently, and topics are …

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