Month: November 2013

Is Your Content Reaching the Growing Hispanic Market?

The U. S. Hispanic population is growing fast – 52 million people as of the last census, according to the U.S. Census Bureau. By 2050, more than 133 million Hispanics will live in the U.S., representing 30 percent of the country’s total population, according to federal projections. That’s a huge potential market, whether you’re selling …

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The 5 Biggest Mistakes You’re Making with Your Blog Content

Creating blog content isn’t an easy feat. There is a special balance that has to be achieved for effective content marketing to grab hold of an audience. Topics should be thorough, but they shouldn’t be too complex. They should be relatable and inviting, while remaining knowledgeable and authoritative. While there is no one-size-fits-all solution to …

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Embrace Content Now or You’ll End Up Like Blockbuster: S.O.L.

In a long-awaited announcement Dish Network, which bought Blockbuster in 2011, decided to close the chain’s roughly 300 remaining stores in the United States and abandon its distribution centers facilitating the DVD-by-mail service. Once Netflix introduced its streaming service Blockbuster’s days were numbered. The faltering chain watched consumers, in an industry it once dominated, change …

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