Month: November 2013

Is Your Content Reaching the Growing Hispanic Market?

The U. S. Hispanic population is growing fast – 52 million people as of the last census, according to the U.S. Census Bureau. By 2050, more than 133 million Hispanics will live in the U.S., representing 30 percent of the country’s total population, according to federal projections. That’s a huge potential market, whether you’re selling …

Is Your Content Reaching the Growing Hispanic Market? Read More »

The 5 Biggest Mistakes You’re Making with Your Blog Content

Creating blog content isn’t an easy feat. There is a special balance that has to be achieved for effective content marketing to grab hold of an audience. Topics should be thorough, but they shouldn’t be too complex. They should be relatable and inviting, while remaining knowledgeable and authoritative. While there is no one-size-fits-all solution to …

The 5 Biggest Mistakes You’re Making with Your Blog Content Read More »

Why OneNote is the One Mobile App You Should Never Go without

These days, it seems we’re all trying to cram more and more work onto our already-full calendars. One strategy for dealing with a to-do-list-gone-wild is to find more efficient ways to tackle the things we want or need to get done. As operations director at Brandpoint, finding ways to do things faster and better is …

Why OneNote is the One Mobile App You Should Never Go without Read More »

Embrace Content Now or You’ll End Up Like Blockbuster: S.O.L.

In a long-awaited announcement Dish Network, which bought Blockbuster in 2011, decided to close the chain’s roughly 300 remaining stores in the United States and abandon its distribution centers facilitating the DVD-by-mail service. Once Netflix introduced its streaming service Blockbuster’s days were numbered. The faltering chain watched consumers, in an industry it once dominated, change …

Embrace Content Now or You’ll End Up Like Blockbuster: S.O.L. Read More »