The U. S. Hispanic population is growing fast – 52 million people as of the last census, according to the U.S. Census Bureau. By 2050, more than 133 million Hispanics will live in the U.S., representing 30 percent of the country’s total population, according to federal projections. That’s a huge potential market, whether you’re selling …
Is Your Content Reaching the Growing Hispanic Market? Read More »
Creating blog content isn’t an easy feat. There is a special balance that has to be achieved for effective content marketing to grab hold of an audience. Topics should be thorough, but they shouldn’t be too complex. They should be relatable and inviting, while remaining knowledgeable and authoritative. While there is no one-size-fits-all solution to …
The 5 Biggest Mistakes You’re Making with Your Blog Content Read More »
These days, it seems we’re all trying to cram more and more work onto our already-full calendars. One strategy for dealing with a to-do-list-gone-wild is to find more efficient ways to tackle the things we want or need to get done. As operations director at Brandpoint, finding ways to do things faster and better is …
Why OneNote is the One Mobile App You Should Never Go without Read More »
Quality content has the power to make each reader feel like it is speaking directly to him or her. For a piece to really resonate with readers, they need to be able to trust the article and feel understood. For example, a 59-year-old grandmother most likely won’t want to hear about how to get the …
How to Target Your Target Audience with Your MAT Release Read More »
While surfing the web, have you ever come across an article that was really hard to read? Maybe the text was in an unusual font or the content was strewn across the width of the page with no paragraph breaks. If you’re anything like me, you immediately exited out and tried to find something better. …
Content Writing Tips: Low on Readers? Maybe It’s Your Format Read More »