Month: October 2013

Geo-Targeting Comes to Twitter

Twitter, the social network home to more than 500 million users, is a great outlet for businesses to connect with one another as well as consumers. Earlier this week the major social media platform introduced a geo-targeting program through Twitter’s API, greatly improving the network’s overall worth to businesses worldwide. The new tool allows marketers …

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Whether It’s Content Marketing or Healthcare, the Cheapest Solution Isn’t the Lowest Cost

I’ve been reading with interest the accounts of the widespread problems with the launch of Healthcare.gov, the web site that allows individuals to purchase healthcare under President Obama’s Affordable Care Act. There are plenty of voices on both sides of the issue to discuss what went wrong and who is to blame, so I’ll leave …

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Gearing Up for PRSA 2013

Are you ready for PRSA 2013? The Public Relations Society of America is holding its annual conference October 26 – 29 in Philadelphia, and Brandpoint is excited to be attending once again. This year’s show theme revolves around Connection, Community and Collaboration – three principals that do a pretty complete job describing the building blocks …

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