This is a question that many website managers have been asking for years. Google has said recently that while more pages can give you more opportunities to rank for keywords and get links you should not assume that more pages equals better performance in the S.E.R.Ps. So what does this mean to the content marketer? …
I spent last Thursday and Friday in Coralville, Iowa, attending the second Social Brand Forum hosted by Nick Westergaard and his company, Brand Driven Digital. The event featured several top minds in the digital marketing industry presenting in a cozy atmosphere with high audience engagement and ample opportunity for one-on-one face time with the marketing …
Twitter, the social network home to more than 500 million users, is a great outlet for businesses to connect with one another as well as consumers. Earlier this week the major social media platform introduced a geo-targeting program through Twitter’s API, greatly improving the network’s overall worth to businesses worldwide. The new tool allows marketers …
I’ve been reading with interest the accounts of the widespread problems with the launch of Healthcare.gov, the web site that allows individuals to purchase healthcare under President Obama’s Affordable Care Act. There are plenty of voices on both sides of the issue to discuss what went wrong and who is to blame, so I’ll leave …
I think we can all agree that content marketing has become more than just a buzzword. Over the last few years content marketing has become the tactic of choice for many B2C marketers. In early October 2013 The Content Marketing Institute released a study entitled Overview: The state of B2C content marketing in North America. …
Are you ready for PRSA 2013? The Public Relations Society of America is holding its annual conference October 26 – 29 in Philadelphia, and Brandpoint is excited to be attending once again. This year’s show theme revolves around Connection, Community and Collaboration – three principals that do a pretty complete job describing the building blocks …
You hear it all the time: “Keep your website updated, create compelling content, make it useful to readers, keep it timely and make it fresh.” But coming up with hundreds of topics can be daunting and without the right tools, it may feel impossible. Within any industry, there are countless topics to write about, you …
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As you look at today’s SEO landscape, you’re dealing with a moving target. Simply put, it changes fast and often! That became super clear at this year’s SMX (Search Marketing Expo) East Conference, held in New York City September 30 – October 2. The biggest changes have evolved around content itself, its importance, and how much …