Month: September 2013

Writing That Satisfies Both Readers and Search Engines

When incorporating content marketing strategies into your business plan, you should always seek to produce findable, high-quality information. But how do you write quality content that will please both readers and search engines? Back when SEO first came to be, a lot of online content was difficult to read due to keyword stuffing -a strategy …

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Have You Incorporated Video Into Your Content Marketing Strategy?

If you had the choice between watching a video and reading an article, which would you choose? In today’s digital age, it’s no secret that the majority of people will choose the video. In addition to blogs, photos and infographics, videos are playing an essential role when it comes to brand content. In a study, B2B …

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