Viewed as the last stop, the very “bottom of the funnel” when it comes to communicating with consumers, the lowly product description is often overlooked. Considered the necessary but dullest ingredient in the marketing mix, product descriptions are, in fact, vital players in online sales. Like that bland-looking yeast powder you put into bread dough, …
Why You Should Pay Attention to Your Product Descriptions Read More »
It’s now apparent: Those who incorporate content marketing into their overall marketing strategies find themselves publishers. They need to create a content strategy, manage an editorial calendar, develop and distribute frequent and quality content that appeals to their audience, then measure those results. That’s a lot to digest, and that’s a lot of work to …
Content Workflow Platforms: Driving Efficiency Through Process Read More »
LinkedIn’s July announcement that it will now allow the publishing of “sponsored content” -a new ad unit enabling companies to share such business content as presentations, videos and company news -is good news for b2b marketers and LinkedIn, according to marketing experts…Read more.
NFL Training Camp 2013 comes to a close this week as teams prepare for the first preseason game and the final push to the beginning of the regular season. Following the Super Bowl the NFL’s rampant fan base desperately awaits the scouting combine, the opening of free agency and finally the three-day coverage of the …
NFL Training Camp and Content Marketing – What Did We Learn? Read More »
With any business, the bottom line is, you need new customers. How do you attract or gain exposure for your site and gain those customers? These days, online is the place to find them — or rather, for them to find you. But how do you go about it? Here are 3 ways to help …
Help Consumers Find You: 3 Ways To Drive Website Traffic Read More »