Month: August 2013

Why You Should Pay Attention to Your Product Descriptions

Viewed as the last stop, the very “bottom of the funnel” when it comes to communicating with consumers, the lowly product description is often overlooked. Considered the necessary but dullest ingredient in the marketing mix, product descriptions are, in fact, vital players in online sales. Like that bland-looking yeast powder you put into bread dough, …

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Content Workflow Platforms: Driving Efficiency Through Process

It’s now apparent: Those who incorporate content marketing into their overall marketing strategies find themselves publishers. They need to create a content strategy, manage an editorial calendar, develop and distribute frequent and quality content that appeals to their audience, then measure those results. That’s a lot to digest, and that’s a lot of work to …

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LinkedIn Jumps into Sponsored Content

LinkedIn’s July announcement that it will now allow the publishing of “sponsored content” -a new ad unit enabling companies to share such business content as presentations, videos and company news -is good news for b2b marketers and LinkedIn, according to marketing experts…Read more.