June 2013

Quality product descriptions generate web traffic, drive sales

Why a high-quality product description is important When it comes to creating a product description for what you’re selling in the digital environment, quality matters. Duplicate content hurts search results (the search engines ignore you). Low-quality writing loses sales (prospects leave you for competitors with more helpful and compelling content). Based on many conversations at the …

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SEO Best Practices: A Writer’s Guide

Content Creation / By Brandpoint

Optimizing keywords and links as a content marketing writer can be frustrating, time consuming and at times, diminish the impact of the copy. However, implementing SEO best practices is crucial to climbing the search engine ladder – which is vital if you want your content to show up organically in searches. Follow these tips to …

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The Optimization Opportunity That Gets No Respect

Content Strategy / By Brandpoint

You’ve optimized your content: Your keywords are in strategic places and they link to logical pages on your website. The headline strikes the right balance between enticing and informative. You’re done, right? Not yet. You may be leaving out a very important and often-overlooked optimization and engagement opportunity: your photos. Every time you post a …

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Hitting the Road for PRSA Digital Impact

Content Strategy / By Annette Albrecht

The PRSA Digital Impact Conference 2013 will be held June 27-28 in New York City, and Brandpoint is excited to attend. The theme of this year’s conference is “Social Business: Strategies for Success.” PRSA Digital Impact promises to educate and enlighten on how we can all use the social media world to improve our businesses. Search …

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Content Marketing History: Almost as Old as the Hills

Content Creation / By Tom Carpenter

With all the buzz about content marketing these days, it’s easy to think of the practice as a recent phenomenon. After all, how could you do content marketing without an Internet, right? Not to burst any bubbles, but content marketing is almost as old as the hills. Custom publishing was the traditional moniker for content …

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Facebook announces searchable hashtags

News / By Brandpoint

Facebook just announced that it is indeed launching ability to follow conversations via hashtags, as was reported in March. To be clear, there was nothing stopping you from including hashtags in your Facebook content before – it’s just that they didn’t have any real functionality…Read more.

Five Big-Time Benefits of Using a Blog Writing Service

Content Creation / By mhall

When you look to outsource any part of your marketing strategy, you have to consider the costs as well as the time saved. If you’re shifting around marketing budgets these days, you may need to convince others on your team that getting help with your blog is essential. Here are five topics to bring up …

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The imperative of cultivating a content marketing strategy – PRNews

Content Strategy / By Brandpoint

Content marketing has become a lot more than a buzzword. Companies like BuzzFeed and Mashable have proven that you can leverage sponsored content as your bread and butter. They have also motivated traditional media companies to reexamine their revenue models, and advertisers to rethink their appeals and pitching strategies…Read more.

Quality product descriptions generate web traffic, drive sales

SEO Best Practices: A Writer’s Guide

The Optimization Opportunity That Gets No Respect

Hitting the Road for PRSA Digital Impact

Content Marketing History: Almost as Old as the Hills

Facebook announces searchable hashtags

Five Big-Time Benefits of Using a Blog Writing Service

The imperative of cultivating a content marketing strategy – PRNews

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Month: June 2013