Month: June 2013

Quality product descriptions generate web traffic, drive sales

Why a high-quality product description is important When it comes to creating a product description for what you’re selling in the digital environment, quality matters. Duplicate content hurts search results (the search engines ignore you). Low-quality writing loses sales (prospects leave you for competitors with more helpful and compelling content). Based on many conversations at the …

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The Optimization Opportunity That Gets No Respect

You’ve optimized your content: Your keywords are in strategic places and they link to logical pages on your website. The headline strikes the right balance between enticing and informative. You’re done, right? Not yet. You may be leaving out a very important and often-overlooked optimization and engagement opportunity: your photos. Every time you post a …

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Facebook announces searchable hashtags

Facebook just announced that it is indeed launching ability to follow conversations via hashtags, as was reported in March. To be clear, there was nothing stopping you from including hashtags in your Facebook content before – it’s just that they didn’t have any real functionality…Read more.