OK, I’ve got the headline. Now comes the hard part: Actually writing the article. There are a lot of reasons for writer’s block: Being assigned a piece you know nothing about; getting distracted by other aspects of work, or life, or both; inability to come up with a new idea or find inspiration for a …
Video Script 90 percent of consumers search online before making a purchase. Seven out of 10 links actually clicked are from organic search results: Consumers know that businesses pay for this space, and earn this space. How do they get there? Brandpoint develops a search and content strategy unique to your business, then delivers …
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Brandpoint’s content marketing team will exhibit at IRCE 2013 (Internet Retailer Convention & Exhibition) June 4 – 7 in Chicago at McCormick Place Convention Center. IRCE is the world’s largest e-commerce event, bringing together large and small online retailers, web-only merchants and catalog firms. This is our first rodeo with IRCE and we’re very excited to …
Brandpoint to storm IRCE 2013 with quality content message Read More »
When you’re reading through a magazine, newspaper or even scanning the Web, what elements make you stop and read? Nearly everyone will say photos are the first element that catches their eye, and if these graphical elements are interesting, they start scanning the text around said photos. A picture is worth 1,000 words, and when …
When looking for a product or service, my first plan of attack is usually to take to the Internet. I type in a few keywords and search for nearby businesses that best fit my needs. Instead of visiting every store on the map, I prefer to browse their websites to see which one I like …
Admit it, you probably weren’t paying much attention when everyone in Washington was talking about the sequester budget cuts earlier this year. It all seemed very abstract, and there was a lot of political posturing. We heard a few things about air traffic controller furloughs, but as the March 1 start date came and went, and …
Your Audience Couldn’t Care Less? How to Get Their Attention Quickly Read More »