Month: March 2013

Target Your Message to Business Decision Makers

With Hearst newspapers recently joining Brandpoint’s powerful distribution network, we now offer more placements than ever for your articles. But there’s other good news too. The addition of the Hearst publications also means that we can now offer robust, targeted business-to-business (B2B) distribution. Brandpoint can now distribute your articles in the business sections of online …

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Newsjacking: How to Make This Content Marketing Tool Work For Your Business

When news of the royal baby broke a couple years ago, social media exploded. Twitter activity around the topic peaked at 25,300 tweets per minute, and Facebook reported 1 million mentions within the first hour. There was plenty of related activity on Pinterest and Tumblr as well. As soon as stories start to trend on …

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