Month: March 2013

Facebook Launches Conversion Measurement Tool

Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales. David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. “Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses …

Facebook Launches Conversion Measurement Tool Read More »

Content Plays Critical Role Throughout Tech-Buying Cycle

When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG. Early in the purchase process, when determining business need and technical requirements, ITDMs rank content such as feature articles, technology news stories, how-to articles, and …

Content Plays Critical Role Throughout Tech-Buying Cycle Read More »