Published January 17, 2013 Facebook just took a big bite out of Google. Today, the social network announced Graph Search, a new feature that lets you search the interests, location, and preferences of your friends…Read more.
Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales. David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. “Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses …
When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG. Early in the purchase process, when determining business need and technical requirements, ITDMs rank content such as feature articles, technology news stories, how-to articles, and …
Content Plays Critical Role Throughout Tech-Buying Cycle Read More »
In case you missed it, Google had another update last week -a pretty significant one -as it goes after low-quality EMDs (Exact Match Domains). To be honest, I say it`s about darn time, as many of these worthless EMDs have been the bane of my existence as a digital marketing guy who has always had …
Google`s Newest EMD Update Once Again is a Victory for Content Marketers Read More »
Content is the biggest issue for every marketer on the planet. It’s content that attracts the right audience and motivates them to desired actions. It’s content that spurs sharing and return visits. Content can be many things including a game that you enjoy playing or an article that gets your blood boiling, a contest you …
You need the search engines to like you, and consumers to find and value you. Are you ready with your article plan for 2013? Start posting and getting the press you need! With guaranteed online placement on more than 800 trusted media sites, plus extensive print publication, it’s time to harness the power of Brandpoint’s …
Long gone are the days of stuffing your content with keywords and slapping it up for the search engines to find. Today’s content marketing has become a quality play. Google’s Panda and Penguin algorithms made it extremely difficult to impossible for subpar content to impact organic search results. On the other hand, superior content – …
Most budgets close out with the calendar year, so now is the time to get those hard-won “use or lose” marketing dollars working for you or your clients in 2013. Here’s how Brandpoint can help. First, our online distribution network continues to grow. We guarantee at least 800 placements for your article, and we also …
2012 is Closing Fast. Call Now and Get Your 2013 Articles Going! Read More »