Month: February 2013

Five Questions That Help You Brainstorm Great Article Angles

It’s a simple question: What feature article topic will result in as many media placements as possible? Unfortunately, coming up with the answer is often quite complex. An intriguing angle that appeals to a broad audience is what our extensive network of editors is looking for. If you’re feeling stuck, ask yourself these five questions …

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4 Rules for Avoiding Poor Punctuation Humiliation

One of my all-time favorite Facebook posts is an illustration of the importance of proper punctuation. The poster (and whoever started this one was a genius), demonstrates how the placement of a single comma significantly alters the meaning of a sentence: Sentence 1: Let’s eat Grandma! Sentence 2: Let’s eat, Grandma! The accompanying slogan – …

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Brand Journalism: Marketers Should Embrace and Journalists Not Fear

Brand journalism is receiving some pushback from the newspaper reporting community, thanks to the word “journalism” in the concept name. The reporting community is fighting to keep advertising a separate entity from journalism, which as a former reporter, makes a lot of sense to me. I remember sitting in J-school classes, studying media ethics and …

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How the Super Bowl Proved Twitter’s Social Dominance

The Baltimore Ravens and San Francisco 49ers weren’t the only two organizations battling for a vaunted position Sunday evening; American marketers took center stage as well, all clamoring for the public’s attention. But how were we to debate which ads we liked? Enter Twitter. Matt McGee from Marketing Land tracked all 52 nationally televised commercials …

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