Month: January 2013

The Big Game Approaches: 4 Football Lessons for Champion-Quality Content

In the sports and marketing worlds, there’s no bigger event than the big game or the pro football championship – or whatever term you prefer to use when referring to the football game to be played in New Orleans on the first weekend in February while avoiding trademark violations. It’s perhaps the biggest television event …

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Optimized For a New Year?

Why is it that New Year’s resolutions invariably become January’s forgotten promises?  Business professionals seeking new business lay out ambitious plans for market takeover but rarely invest all they can into their website platform. Here are a few optimization trends to consider when planning for a big year in 2013. Social media isn’t going anywhere. …

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