In the sports and marketing worlds, there’s no bigger event than the big game or the pro football championship – or whatever term you prefer to use when referring to the football game to be played in New Orleans on the first weekend in February while avoiding trademark violations. It’s perhaps the biggest television event …
The Big Game Approaches: 4 Football Lessons for Champion-Quality Content Read More »
If you work in marketing you probably agree that it’s an exciting job, especially now that social media plays a big part in marketing efforts. As soon as a company has a good blog post, company update, sharable news article or product launch to share, we tweet, and post to Facebook, Google+ and LinkedIn to …
The Challenges of Interactive Innovation for Highly Regulated Industries Read More »
Think back to your childhood and the stories you read in colorful picture books, or that were told to you by a loving adult. You still remember those stories to this day. Why? Because the author – or storyteller – had talent in keeping your interest. When it comes to content marketing, a good storyteller …
Good Storytelling Skills Go a Long Way in Content Marketing Read More »
At the risk of sparking a philosophical debate, let’s pose a question: Just what sets human beings apart from all other living things on the planet? Some would answer “a soul”, others might say “opposable thumbs.” As a writer, I prefer the explanation offered by my first professional mentor, a crusty old newspaper editor who …
Why is it that New Year’s resolutions invariably become January’s forgotten promises? Business professionals seeking new business lay out ambitious plans for market takeover but rarely invest all they can into their website platform. Here are a few optimization trends to consider when planning for a big year in 2013. Social media isn’t going anywhere. …