Month: November 2012

Answering Your Customers’ FAQs Isn’t Just Good for Business – It’s Good for Optimization

“Did you Google it?” That’s usually my first response when somebody asks me a question that I can’t immediately answer. I’m guessing I’m not the first person who has given this reply and won’t be the last. In life, you may not want to be the person who gets asked the question that’s best intended …

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Case Study: How a Home and Garden Online Retailer Increased Traffic and Sales

The challenge: Boost organic search traffic and sales Respected online retailer Plow & Hearth came to Brandpoint in 2011 with a problem familiar to many: how to get more traffic and turn that traffic into sales?  With a large inventory of products for the home, hearth, yard and garden, the company needed a strategy for …

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