Hurricane Sandy has hit the northeast region of the United States and the social media community has been able to follow every update. From the series of photoshopped pictures that flooded Twitter on Monday to this guy who felt the need to jet-ski in the Hudson River hours before the storm was scheduled to hit …
Infographic marketing is booming in popularity, and for good reason. Well-constructed infographics are fun, thought provoking, easy to digest and visually pleasing. Infographics appeal to our visual tendencies, and in certain instances they can help you tell a story more clearly than you could with words alone. We recently started offering infographic distribution as one …
These 5 Marketing Messages Make The Best Infographics Read More »
If you’re involved in the healthcare and pharmaceutical industries, you are all too familiar with the many regulations surrounding any type of external communication. From stringent FDA requirements, extensive important safety information (ISI) and lengthy legal reviews, developing any type of outreach is a complex task. If you love the idea of mat releases, but …
Have a Highly Regulated Health Care or Pharma Client? We Have You Covered Read More »
Google is constantly updating their search algorithm in an effort to provide the best quality and most relevant content to their users. The Panda and Penguin updates weeded out a lot of the duplicate and poor quality content that was appearing in user searches and reduced the effectiveness of link scheming. A more recent update …
For every business, no matter how great, how innovative, how social-media savvy, something will, at some point, go wrong. A server will crash or a storm will knock out power – the list of potential problems is epic. At some point, you’ll need to go into damage control mode. Speaking as someone who deals with …
Crisis Mode: Why Social Media Strategy is Essential When Things Go Sour Read More »
Many conversations that small-business owners are subjected to on the topic of SEO are headache inducing. Supposed specialists bombard business owners with calls and emails filled with empty promises about what their SEO strategy can do to achieve new business leads. Avoid the scams. What is SEO? SEO, or “search engine optimization”, is a data-driven …