Month: October 2012

These 5 Marketing Messages Make The Best Infographics

Infographic marketing is booming in popularity, and for good reason. Well-constructed infographics are fun, thought provoking, easy to digest and visually pleasing. Infographics appeal to our visual tendencies, and in certain instances they can help you tell a story more clearly than you could with words alone. We recently started offering infographic distribution as one …

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Have a Highly Regulated Health Care or Pharma Client? We Have You Covered

If you’re involved in the healthcare and pharmaceutical industries, you are all too familiar with the many regulations surrounding any type of external communication. From stringent FDA requirements, extensive important safety information (ISI) and lengthy legal reviews, developing any type of outreach is a complex task. If you love the idea of mat releases, but …

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Crisis Mode: Why Social Media Strategy is Essential When Things Go Sour

For every business, no matter how great, how innovative, how social-media savvy, something will, at some point, go wrong. A server will crash or a storm will knock out power – the list of potential problems is epic. At some point, you’ll need to go into damage control mode. Speaking as someone who deals with …

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SEO Fact Versus Myth

Many conversations that small-business owners are subjected to on the topic of SEO are headache inducing. Supposed specialists bombard business owners with calls and emails filled with empty promises about what their SEO strategy can do to achieve new business leads. Avoid the scams. What is SEO? SEO, or “search engine optimization”, is a data-driven …

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