I have discussed on this blog the importance of creating timely, quality content to help grow your business, brand and audience. In fact, recent SEO industry experts have suggested that “evergreen content” could be valuable to your site’s growth. Evergreen content is information that is relevant, true and helpful years after the content was posted. …
What topics do print editors want? We hear this question almost daily from PR firms and businesses small and large. And it’s a question we love to hear, because that means our clients are being proactive so they can position their story for the best print pickup possible. While there isn’t a crystal clear answer …
Top Trends and Hot Topics Print Editors Want in Mat Releases Read More »
When it comes to social media, political campaigns have to be smart and resourceful. Does that sound like running a business? Here’s what businesses can learn from candidates’ election machines. Understand your social media audience Going after undecided voters, or trying to switch voters’ opinions, is important. But political campaigns put more social media resources …
Did you know a cheetah can run 72 mph? One other thing: it’s best not to get up to leave when you’re in the room with one, because you may attract the animal’s attention, and it may decide to chase you down. This is just one of the valuable things that I learned at Content …
The Best Insights From Content Marketing World 2012 Read More »
When a print editor is looking for content to fill a special section or page in their publication, one of the most essential factors they consider is the article’s timeliness. No editor and more importantly, no reader, is going to want to read an article centered on holiday entertaining ideas in the heart of summer …
What Kinds of Content Capture the Attention of Print Editors? Read More »
The power of the written word can go a long way. Words can move people to emotional tears or uproarious laughter. Words have inspired people to join a movement. Words have even influenced people to purchase something they may or may not have wanted. But words only have this power when they’re well written. If …