Marketing With Heart: Doing Good is Good For Business

Many companies, including Brandpoint, support a variety of community outreach efforts such as food drives, humanitarian trips, local fundraising events and matching-gift charitable programs. Doing good and making a difference provide many rewards, including some you may not have thought of. When consumers make choices, they look for companies that contribute to the community. “Eighty-one […]

Keep Your Eyes on Your Messaging

When you look at a newspaper page or a website, where does your eye go first? If you’re a methodical reader – which the majority of us are when it comes to newspaper reading – you will read newspapers from top to bottom (stopping at headlines and photos first), according to The Poynter Institute. Methodical readers […]