In one of my previous posts I wrote about the latest players in the visual Web movement and the impact they are having on how we utilize social media and share with one another online. This infographic created by M Booth contains staggering numbers that explain the positive effect visuals have on specific sites like …
Is that a surfboard mounted to his motorcycle? Have his biceps been, enhanced? Did someone Photoshop Mel Gibson’s head from the movie “Braveheart” onto some guy’s body!? No, this photo isn’t an advertisement for another comic book blockbuster. But it probably did capture your attention. Attracting an online audience is no small feat, and one great …
How to Make Your Website Unforgettable Through Images, Photos, Videos and Infographics Read More »
Remember a few years (decades?) back when the late, great Paul Newman took some heat for comparing his wife, the equally awesome Joanne Woodward, to a slab of beef? For those who don’t recall (or who weren’t born yet), an interviewer had asked Newman if he ever felt tempted to stray in his marriage. His …
Last week a few of us from Brandpoint had the opportunity to attend the Explore Social Media Conference held here in Minneapolis. The speakers, all industry leaders, provided lots of information about the current state of social media and how businesses are using it. The good news, and my number one takeaway, is that content …
Explore: Recent Social Media Conference Takeaways Read More »
While I think that it can be as much of an adventure to navigate Rome’s knot of streets (something I failed miserably at) as it is to plop yourself down in an off-the-map village in Southeast Asia, there are some different variables in play when you opt for a road less traveled. The things you …
What Adventure Travel Can Teach You About Content Read More »
Last weekend my family experienced a milestone moment. It was the first time my husband and I left our 11-month-old overnight. She was in good hands with Grandma and Grandpa, but any parent can tell you the lure of a night free of children also comes with a bit of anxiety because there is always …
What Date Nights and Content Creation Have in Common Read More »
Thirteen years ago Evan Williams and Biz Stone created Blogger, a free online platform that allowed anyone from anywhere to publish content to a global Internet audience. Since then, the two have co-founded start-up generator The Obvious Corporation, the social media juggernaut Twitter and, just last week, they launched their latest personal publishing platform: Medium. …
Many companies, including Brandpoint, support a variety of community outreach efforts such as food drives, humanitarian trips, local fundraising events and matching-gift charitable programs. Doing good and making a difference provide many rewards, including some you may not have thought of. When consumers make choices, they look for companies that contribute to the community. “Eighty-one …
Marketing With Heart: Doing Good is Good For Business Read More »