Month: July 2012

Laughing Matters: Why Keeping It Light Can be Important For Your Blog

I find plenty of reasons to be proud of my hometown of Minneapolis, but I feel like we’ve recently gotten a new bragging right. On August 30th, the Walker Art Center, one of the premier contemporary art museums in the world and home to our landmark “Spoonbridge and Cherry” sculpture, is hosting the first-ever Internet …

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Check Your Website Content: You Could Be Losing Valuable Leads

I’m surprised at the number of times I hear people saying things like “Content marketing doesn’t make sense for my business”, or “I don’t sell a product. I sell a service”, or “I am a professional service and I don’t rely on Google searches for my business.” It is all about reputation and referrals for …

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Craft Beer and Website Content: When to Brew Your Own and When to Contract Out

Last time I posted, I talked about what homebrewing has in common with writing SEO content. Since beer is always a good conversation starter – whether you are talking about it or consuming it – I’m going to again compare brewing with what we do here at Brandpoint. Today, I’ll use the websites of our …

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Content Marketing Versus the Traditional Approach

Good quality content that’s updated frequently, and that provides your audience with valuable information can work like a magnet in building a following for your brand. It can help to build relationships with customers and, most importantly, can lead to sales either directly or through “word-of-mouth.” The key to this type of marketing is to …

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