One of your company’s first goals in using social media is achieving brand recognition and engagement on sites like Twitter, Facebook, YouTube and Pinterest. The next step is analyzing what is being said by your core audiences. The problem is: it’s easier said than done. The context of consumers’ comments about brands can often be …
Understanding Your Brand Perception on Social Media Read More »
Your company’s online presence has never been more important than it is today. But as you churn out content for your blog, website or social media pages, it’s possible to forget about the people behind the screens as you focus on your site’s rank on Google. While cracking the first page of Google is important, …
How to Create Content That Search Engines AND Readers Love Read More »
I find plenty of reasons to be proud of my hometown of Minneapolis, but I feel like we’ve recently gotten a new bragging right. On August 30th, the Walker Art Center, one of the premier contemporary art museums in the world and home to our landmark “Spoonbridge and Cherry” sculpture, is hosting the first-ever Internet …
Laughing Matters: Why Keeping It Light Can be Important For Your Blog Read More »
I’m surprised at the number of times I hear people saying things like “Content marketing doesn’t make sense for my business”, or “I don’t sell a product. I sell a service”, or “I am a professional service and I don’t rely on Google searches for my business.” It is all about reputation and referrals for …
Check Your Website Content: You Could Be Losing Valuable Leads Read More »
If there’s one thing I like to do from time to time its shop. And, since I’ve jumped on the e-commerce (and mobile) bandwagon, I shop online whether it’s in the evening on my laptop or on my smartphone while I’m out. No more having to park in a dirty, hot parking garage or deal with …
Five Ways to Build a Consumer-Friendly E-commerce Site Read More »
Last time I posted, I talked about what homebrewing has in common with writing SEO content. Since beer is always a good conversation starter – whether you are talking about it or consuming it – I’m going to again compare brewing with what we do here at Brandpoint. Today, I’ll use the websites of our …
Craft Beer and Website Content: When to Brew Your Own and When to Contract Out Read More »
Good quality content that’s updated frequently, and that provides your audience with valuable information can work like a magnet in building a following for your brand. It can help to build relationships with customers and, most importantly, can lead to sales either directly or through “word-of-mouth.” The key to this type of marketing is to …
Content Marketing Versus the Traditional Approach Read More »