Month: June 2012

How the Newspaper Has Adapted to the Digital World [Infographic]

Recently the Newspaper Association of America (NAA) released a study exploring how people consume local news. It looked at the patterns and motivation of the typical consumer’s usage of different media platforms to access their local newspapers during a typical week. The results showed that consumers still rely heavily on the information provided by newspapers, and …

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Three Ways a Content Marketing Strategy Can Help Your Business Succeed

We’re always talking to potential clients about how our content marketing services can drive more traffic to their websites, help build lasting relationships and also increase sales. We know that blogs, website content, or email marketing can have a powerful impact on the bottom line, but it’s understandable that small-business owners, and even big company …

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Applying the KISS Principle to Your Online Marketing Efforts

There’s no stopping a great idea, especially when it’s as universally true as the KISS principle. “Keep it simple, stupid” has become an axiom across many industries, from software design to journalism, urban planning to auto manufacturing. Even a business as technical and complex as online marketing can benefit from a healthy dose of simplicity. …

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