Month: May 2012

Content Marketing Outsourcing: What the Pros Say Wins -[Infographic]

We wondered what marketing professionals look for when they evaluate online content providers for a possible partnership. To find out, we went to the source: Brandpoint – along with the Content Marketing Institute — commissioned a survey of marketing decision-makers in a variety of industries, and asked these professionals their opinions on content creation and outsourcing. …

Content Marketing Outsourcing: What the Pros Say Wins -[Infographic] Read More »

The Power of Storytelling

At the very center of content marketing is storytelling. We all love stories, whether they’re presented in books, conversations, commercials or movies. Simply put, our brains have always responded best to story formats. It’s a rich connection we make that causes us to become emotionally attached to the narrative, and it’s that connection that causes …

The Power of Storytelling Read More »