What are you doing to attract your audience to your marketing message? If you need help, mimic the expert platform that has been capturing and holding audience attention for centuries – the circus. Circuses originally had three rings designed to continuously keep your attention focused on all the action, but busy enough to distract you, …
There’s an anecdote that I can’t stop thinking about as I read content in all corners of the Web. At the risk of making my mother cringe at my lack of social graces, here goes: At a party, I found myself in a conversation with a few people I didn’t know very well. We had …
In today’s marketing world, one effective way to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire and engage your target audience. By now you’re probably aware that content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing …
Thinking About Content Marketing? Follow These 3 Strategies Read More »