Bind’s mission is to create health insurance around how real people live. Bind places the power of decision-making into the hands of health insurance consumers. They provide the tools they need to understand their coverage, pricing and treatment options, so they can make the right decisions for themselves and their families.
Bind wanted a way to capture their company’s employee experience through the lens of their personal stories. Brandpoint helped Bind bring this to life by creating a series of interview questions, capturing employees on-location at the Bind offices and editing the individual testimonials into a cohesive narrative .