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ACR Homes Improves Their Site User Experience and Content Strategy to Help Introduce Their Brand to Potential Employees

ACR provides residential support services for people with physical and developmental disabilities, as well as care for the elderly including memory care through their affiliated companies Arthur’s Senior Care and ACR At Home.

ACR currently supports over 200 individuals in over 50 homes throughout the five-county Minneapolis-St. Paul metropolitan area. Each home reflects the tastes, interests and special needs of the people supported there. They strive to create a warm and inviting atmosphere in each home.

ACR has an outstanding reputation for providing consistent, high-quality services, and they needed to build off that reputation and begin to reach a different audience with their web presence, prospective employees. ACR Homes recognized the importance of creating more awareness through digital content to grow their overall web traffic, with a focus on organic search.

 

Project Goals

Attract Potential Interns & employees by presenting a strong employment brand online

By directing searchers to their open positions, ACR Homes was able to tell their employment brand story to both prospective employees and prospective residents.

Increase organic traffic to employee and internship pages

By considering SEO-informed SERP descriptions, ACR Homes was able to drive targeted traffic to their careers site.

Support the HR & Marketing Manager in the creation & management of digital strategy & content

With a small HR team that had the responsibility of marketing their job openings, the team at ACR Homes knew they needed to partner with an agency that could elevate their brand while delivering results.

“Getting the right applicants in our industry can be challenging, and knowing what to focus on in our content development even more so.  Brandpoint helped us pull all of those things together to create a strong value story for our prospective employees.”

Sarah Abbott
Director of Staff Development

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