Projects capture strategic information and make sure your content supports specific initiatives, business units, clients, or brands. Easily organize many different content items, all with the same and strategic information. Filter your view by Project on the Calendar and in the Reports pages. See the content and data that matters.
Focus your content by defining Tone & Voice, Keywords, Personas & Buyer Stages.
Assign user access and securely control who can edit content and view reporting.
Manage multiple publishing connections and workflow templates by assigning them to Projects.