Google AdWords is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts.
But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages.
You also need to stay constantly up to date and in the loop on Google’s updates to AdWords and how optimization practices are changing.
To help you keep up with the latest AdWords best practices, news and insights, follow these 7 AdWords influencers who are leading the way in paid search marketing.
Larry Kim | @LarryKim
Larry Kim is the founder and Chief Technology Officer at WordStream, a developer of PPC management software and provider of online marketing services. He is also a columnist at Inc. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, AdWords and content marketing. Kim was named the most influential PPC expert in 2014 and 2013 by PPC hero, and the most influential search engine marketer of 2014 by 3QDigital.
Brad Geddes | @bgtheory
Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including AdWords. He authored Advanced Google AdWords, which is now in its third edition. He is also the creator of Certified Knowledge, an online community platform designed to teach companies Internet marketing best practices.
Lisa Raehsler | @lisarocksSEM
Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. She is the founder and principal strategist at Big Click Co., an online advertising company that specializes in strategy and management of SEM and PPC. She regularly contributes posts for Search Engine Watch and The SEM Post.
Frederick Vallaeys | @siliconvallaeys
Frederick Vallaeys spent 10 years working at Google and helped build AdWords. He was termed the Google AdWords Evangelist and helped advertisers use AdWords effectively. Today, he is the CEO at Optmyzer, a company focused on AdWords optimization, automation and reporting.
David Szetela | @Szetela
David Szetela is a PPC advertising expert and CMO at Vizion Interactive, a digital marketing agency specializing in SEO, PPC and social media advertising. He is also a contributing writer for Search Engine Watch and hosts a weekly radio show called PPC Rockstars.
Andrew Lolk | @AndrewLolk
Andrew Lolk has worked in AdWords since 2009 and is the author of The Proven AdWords Strategy, one of the most comprehensive guides for understanding and using AdWords. He is the founder and CMO of White Shark Media, a leading search marketing agency.
Matt Umbro | @Matt_Umbro
Matt Umbro hosts #PPCChat, a weekly Twitter chat where industry specialists discuss the latest trends in PPC marketing, including the newest updates to AdWords. Umbro also oversees content production for PPC Hero and writes monthly articles for Search Engine Land, Marketing Land and Search Engine Journal.
With the help of these AdWords experts, you’ll always be ahead of the game when it comes to AdWords updates and how to optimize your campaigns for the best results.